Meaningful + Magic. These are the two words l use the most at work and what I strive for. I love digging deep and getting to the raison d’etre to make it authentic for brands and audiences alike. Magical experiences take a lot of planning and exploration, and I’m here for it all!
Since moving to SF, I’ve been overseeing Google and gaming accounts, working on various projects, both in-person and virtual. Projects worked on include Global Riot Conference, Google Cloud Next, Google Zeitgeist, YouTube GBS, and Engage Americas
Clients
Google, YouTube, HP, EY,
Riot Games, and Twitch
As a Freelance Design Director,
I oversaw projects from concept development to execution, working with a team of designers, strategists and producers.
Clients
Ericsson, Wella, P&G, Kodak, Google, Lexus and EXPO 2020
Freelance Art Director
Melbourne, London, Amsterdam
2001 – 2012
I was fortunate enough to work in various countries as freelance Art Director working on branding, retail and print projects.
Clients
Nike, Footlocker, World Dutyfree, Royal Mail, PWC, EY and Barclays
Clear design is an award winning boutique branding and strategy studio based in Melbourne with a wide variety of clients from cultural sector to property and retail. My responsibility included art direction and design for identity, print, retail projects as well as campaign development and advertising.
Clients
Museum Victoria, ScienceWorks, Immigration, Museum, soleDevotion, IMAX, Molonglo Group, Fender Katsalidis Architects and EPC Partners
Based in Amsterdam, Storeage is a multi-disciplinary design studio specializing in providing retail solutions to branded environments. I’ve lead various branding, retail and packing projects including the rebranding of the studio.
Clients
Coca Cola, KPN, ING, Savid International, SanDisk, O’Neill, Dockers, Red Wing Shoes, Under Amour, Nokia and Cinzano
Senior Designer
SCT Design, Melbourne
2007
SCT is an interactive agency based in Melbourne. At SCT I worked on multifaceted web redesign projects with multiple microsites, branding and campaigns for national and global clients.
Client
Grab Denim, Mirvac Group, The Walker Group, Freelance Global and City of Sydney
Education
MA in Communication Design
RMIT University, Melbourne, 2004
Graduate Diploma in Graphic Design
RMIT University, Melbourne, 2001
BA in Fashion
RMIT University, Melbourne, 1997