Hello, I’m Jo!

I’m an Experiential Creative Director based in Naarm (Melbourne). I enjoy starting multiple books, exploring serendipitous rabbit holes, and experiencing art that envelops me while challenging my perspective.

I also love discovering what unites us and what sets us apart. As a daughter of immigrants, I’ve always been curious about different cultures and how we identify, express ourselves, and build communities.

Understanding what resonates with the audience and finding ways to make them feel seen has been the most rewarding part of my job and what keeps me motivated as a creative. I strive to create emotional connections that extend beyond the moment and facilitate meaningful dialogue.

If you’re interested in collaborating, please drop me a line at jo@hellojok.com. I’m always up for a good video chat and will take any excuse for a boba tea catch-up.